Friday, October 10, 2008


The other week I was lucky enough to hang out with my friend Catfish. I was already balls deep in some Mickey’s so Catfish went down to the store to get some supplies. Upon returning from the store I noticed that he had gotten something besides the usual 40 oz of malt liquor. He instead got the energy enhanced, 24 ounce malt liquor JOOSE. I think it tastes like gasoline mixed with tangerine juice. Catfish thinks it tastes like assholes. Here is how one company insider defines it;

JOOSE has been described by Terry Kester, VP of United Brands Co., as "a little bit of mango, a little bit of papaya and a little bit of lightning."

Now I don’t know about you but I have never tried to drink lightning. You know, because it could fucking kill you. I think that Terry is obviously trying promote the product as an edgy no nonsense type of brand for the serious malt liquor drinker. JOOSE also has its own catch phrase for when people drink it. Wikipedia has this in its definition;

In the popular lexicon drinking a JOOSE is described as "getting on the grid."

Getting on the grid indeed. Let me tell you something. I “got on the grid” and was not very impressed. Now maybe that is because I have not taken the time to try all four JOOSE flavors. I must be missing out because the feedback from fans of JOOSE on the website is extremely positive. Here is one comment from one of many satisfied customers;

Josh, Beaverton, OR 9/25/08
JOOSE has changed my life! All of a sudden the sun is brighter, the grass is greener, girls look better, and I can stay up for days straight! Portland, Oregon hasn’t been the same since you have invaded our town. Drink JOOSE! For we…are JOOSECORE!

With a review like that and many other ones here , I think I might just have to change my mind about never drinking a JOOSE again. I also encourage all ten people who read this blog to weigh in on how things were when you “got on the grid.” Also, please let me know if anyone dies from drinking it. That lightning taste still has me freaked out.

1 comment:

cocktayl said...

i have an average of 4 per weekend and ususally one on thursday if i feel like dancing. sparks is out, joose is in. let loose the joose. not easy to find in my hood though, across from newtingtons they have all flavors.