I have noticed that over the years companies have learned to rebrand themselves in ways that serve the company interests. A few notable examples would be;
Bringing Jack back to the Jack n the Box commercials
KFC making the colonel a wise cracking hip-hop snowboarding chicken hawker and then changing him back to the folksy old racist grandpa
Mountain Dew branding itself the extreme soda (but aren’t all sodas extreme?)
Anyways, I think that these types of changes brought the companies back to a notoriety that they had long since lost. You see, I don’t think that any one respects Mondays anymore. And why would you? They stink. Ever since that movie Office Space came out and the line “a case of the Mondays” was uttered people have associated Monday’s, already a horrible day at this point, as an almost terminal type of disease. That’s why I think it would help if why tried to repackage Monday as a newer and hipper weekday. From now on I think that we should call Monday, HJandcheeseburgersday. Hopefully, we could get some fast food companies to sponsor it so that every Monday you can go and get a cheep cheeseburger with which you can enjoy your HJ to. I am open to ideas though.
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